The Dirt Academy

Nina had a knack for creating a grounding, delicious garden and a belief that everyone deserved to grow the garden they’d always wanted. They just needed a champion. An agricultural advocate. A best friend down the street who actually knew what they were doing and cared enough to help. She took that dream, and ran. Turning one garden into a community of wellness, hope, encouragement, veggies, and sunshine.

I worked with Nina and her team to reconcile her dream with her brand messaging, brand strategy, and web design. To recreate a digital experience that felt like walking into her garden, sitting down for a cup of Ice cold sweet tea and conversation. A website where you could almost here her laugh and smell the garden. Cheers Nina! Here’s what she had to say about the experience.

“David is a genius. He learned about my business by asking thoughtful questions, made a roadmap of how to improve my online content, then executed it quickly & efficiently. I feel like he saw through my zillion ideas and dreams to the core purpose of my business- and never let us get distracted from that again. He cleared the muddy waters of my weak copy and wrote a compelling website that I’m proud to share with my online community.” – Nina Shirley, Owner, The Dirt Academy