{Words} Matter.
Grow your business with words that arrest the attention of your client, speak directly to their pain point with pin point acuracy, and stand on a clear understanding of the highest value you offer others.
Your strategy is only as good as your ability to articulate it. - Bob Iger, CEO, Disney
Your strategy is only as good as your ability to articulate it. - Bob Iger, CEO, Disney
People need to know immediately how you can help them. Full stop.
Your words are your first impression. The currency to sell for you. If they’re not clearly showing how you can solve their problem, you’re wasting your time. Words can either be your greatest salesman or your worst competitor. The good words are out there. Let’s arrive at them through strategic, guided conversation.
“I recommend you hire David Tofilon to do your marketing.”
– Personal video endorsement from Donald Miller, CEO of Storybrand.
’s alright, it’s accurate. It just doesn’t do justice to what you offer. It’s not just holding back your business, it’s holding you back. From reaching the right audience, the clients that you’re working hard to connect with. Words are supposed to be your currency, not a wall.
Half the battle to finding the right words for your website, emails and posts starts with figuring out what you’re trying to get across. What matters to you. It’s in you, it just needs the right language. Only once we get that uncovered through strategic conversations around your Brandscript, we can use that clarity as a springboard to write words that bring your offer to life, in a way that resonates with your ideal client. It’s a clarity & copywriting double.
We can come up with great sounding words, but the right words…they take clarity around your why. That’s where the brandscript comes in.
Let’s right write some words.
Brand Script
I’ll guide you through a conversational strategy of 5 highly tactical sessions and deliver a cohesive brand message.
LinkedIn/Instagram Posts
Grow your audience. We’ll establish prompts, based on your expertise, and I’ll write content that posts while you sleep.
Website Writing
Your homepage is your first impression. It’s your storefront. Let’s shine that glass and write a compelling brand experience for your space.
1-Day Brand Messaging Workshop
Short on time? Do you need a brand message like yesterday so you can use it for a big moment? Schedule a 6-hour virtual or in-person workshop.
Vision + Mission Statement
Let’s craft a mantra. A poem you can wield. A battle cry you can rally your team behind. Inform your clients. Clarify your vision. Embolden your culture.
Email Campaigns
Finally convinced that email marketing still works? Need to get in the reps to establish trust and value before you ask for the sale? This one’s for you.
Verbal Identity Intensive.
This is my premiere offering. Top shelf. Everything I offer is my very best. However, with the Verbal Identity Intensive there is no limit to where we can go verbally. This is for the business, personal brand, coach, etc. that’s ready to fast-track 5 years of brand messaging and go all in. To knock out the competition, creating a brand that contends with established businesses in the area, leaving them *jaw open, wondering where you came from. You’re getting me on your team, invested fully, all-in.
So Here’s To Clarity. To eyes lighting up when you talk about what you do. To people engaging.
And who knows. That newfound clarity just might inspire you to even greater things. Cheers.
